A new icon for sustainability Outsole - recycled content
We’ve been making shoes for nearly 200 years, but we’re still
driven by the same relentless pursuit of innovation we had when we crafted our first slippers from
sheepskin offcuts all those years ago.24/09/19
That’s why, when we embarked on a journey to
create a shoe that redefines comfort, we wanted to combine progressive, simple design with inventive
construction techniques rooted in our sustainable heritage.
A unique challenge, we thought it deserved a
unique approach, so we began by removing every single component we deemed unnecessary. The result? The
While most traditional shoes are made with
upwards of 16 components, our full moccasin construction uses just seven, with the seams and outsole
naturally forming the shape of the shoe for superior bare foot comfort.
Constructed from unlined suede, the Seven
doesn’t just use fewer components, it also uses minimal glue meaning fewer chemicals, while at least
20% of the rubber outsole is made from a unique recycled mixture of regrind and waste latex.
A fusion of craft, ingenuity and
unconstrained contemporary design that eliminates the unnecessary, the Seven is just one step on our
path to reducing waste, as we strive to do more for our planet and all those that call it home.